Feefo will only invite genuine customers who have bought from the site to leave feedback. This ensures that the feedback you read is from real consumers who provide valuable information and is not written by clever marketing people to make the company look better than they are.
All feedback received, both positive and negative, is displayed publicly on the Feefo website. Whilst it is wonderful to get glowing reviews, consumers accept that not every company gets it right every time and a company can be measured on how good they are by the way they respond to their clients when things dont quite go perfectly.
Feefo is a wholly independent company, established to provide an opportunity for e-commerce businesses such as to outsource the role of collecting genuine customer feedback about the overall service experience and the quality of the products purchased. None of the feedback received is manipulated or edited to favour the retailer what we receive is what is displayed.